Podcast Evolution: Strategies for Visibility & Monetization in 2024 with Erin Billings

Ever wondered how to pivot your podcasting strategy in an industry that's constantly evolving?

That's exactly what Erin Billings and I tackle in our latest chat, packed with insights on staying afloat amidst market shifts like Spotify's cutbacks and the decline of ad revenue.

By dissecting four core elements of a successful podcasting ecosystem, we give you a masterclass on leveraging market research, analytics, and strategic marketing to not only reach but resonate with your audience. In this episode you will discover!

🎧How the podcasting landscape is right now and the 4 key components of a highly successful podcast in 2024!

🎧What is a pod funnel and how do you intentionally create visibility around your podcast episodes by using paid ads and PR!

🎧1 simple tactic to create anticipation around your new episodes so people are excited about listening to your new episodes! 🎧How to monetize your show, when you can start monetizing, and what metrics you should be looking at to see how your show is performing!

0:00 The Changing Landscape of Podcasting

13:16 Pod Funnels and Creator-Audience Balance

21:22 Monetizing Podcasts

34:00 Lead Generation and Engagement in Podfunnels

42:24 Podcast Trailers and Advertising Costs 56:18 Connect for Visibility and PR Get in touch with Erin on Instagram at @therealerinbillings or Facebook: https://www.facebook.com/ErinLBillings For work or collaboration email me: contact@dominikalerand.com